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GROW YOUR OWN WAY

grow your brand

After a long hot Summer I am pretty much giddy with excitement at the prospect of Autumn, by far my most favourite time of year. Roll me in leaves and feed me pumpkin spice everything, it’s time to get on with the serious business of fattening up for the festive season!

Now the school holidays are a distant memory in our house and normal service has resumed I’m back in the print zone, ready to crack on with lots of exciting new ideas.

I took a total break from lino printing while the kids were off school, for everyone’s sake. I need peace to concentrate and nobody wants a screaming banshee of a mother for six weeks. The enforced break was the perfect opportunity to reflect on the year so far and think about what’s in store for Ink & Folly going into the last few months of 2018.

I also gave myself a good talking to about practising a more healthy mindset and as a result I’ve adopted a shiny new approach: behold The Holy Trinity of Positivity!

Firstly, I promised myself that I’m going to stop comparing my work to others – it’s such a buzzkill. The number of times I’ve finished a piece of work and within two minutes on social media I’m convinced its terrible and should be burnt immediately!  (My inner critic has a field day feeding off those pretty little squares). Theodore Roosevelt summed it up in six words: “Comparison is the thief of joy.” Well things are gonna change from now on, d’ya hear? Continue reading GROW YOUR OWN WAY

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THAT DIFFICULT SECOND POST- WHAT TO BLOG ABOUT?

Blog , blog , blog …..aghhh it’s been on my To-Do list now for months; I need to stop faffing about and just get on with it.

Mostly I’ve been trying to figure out what to write about that people might actually be interested in reading. Let’s be honest, it’s very early days for Ink & Folly so I won’t be offering any words of wisdom just yet; but if you fancy having a nosy at what I’ve been up to then stick around, I’ll be keeping a little journal on here.

Since we’re well into July now I thought it would be a good time to have ourselves a half-year update.

Really it’s only a 3 month update for I&F as a business seeing as I officially launched the website in April but we won’t worry about that. It would be weird to do half yearly updates in October.

Anyway, it feels like waaaaaay longer than a few months since I decided to turn my love for lino printing into an actual business. Even in that short time I’ve learnt a lot. My style has developed, I’ve built my website, taught myself a little bit of digital wizardry and discovered that the indie biz community (both online and IRL) are fan-blimmin-tastic!

I’m so lucky to have discovered a bunch of such supportive and helpful fellow indie-bods this early on in my venture.  If you’re a creative independent business owner then I highly recommend joining The Indie Rollercoaster  Facebook group run by the awesome Leona- it’s a great source of information and support from fellow indies and professionals. I’m finally writing this post after re-watching one of the videos on there featuring Kat Molesworth (who describes herself as a social media busybody but really she’s way more than that, running multiple businesses including the Blogtacular conference). Kat shared some of her pearls of blogging wisdom which gave me the kick up the bum to stop procrastinating just do the thing!

Offline, the business has given me a reason to push myself outside my comfort zone. I’ve met some fantastic, inspirational people, forged new friendships and made connections through local creative events, talks and exhibitions.

In my head I’d set myself the goal of being ‘officially up and running’ as a business by the end of the year but since I’m already selling products here on my website, my Etsy shop and in a beautiful local gift shop  I can now stretch that to something a bit more ambitious – hooray!

I’m really conscious of how much time I now need to be able to build a community around Ink & Folly and to start to grow it as a business. At the same time I want to get a balance between that and actually just enjoying a bit of lino printing! I have so many ideas for new prints but never the time to sit down and get started on any of them.

The kids break up from school soon so I’m going to make the most of my last few days of working in peace before the chaos of the Summer holidays. Right, on that note I’m off to find a nice quiet spot to do some sketching and planning without distractions.

Cheerio for now,

Charlie x